Why Do Physicians Prefer Brand Medicines Over Generic Medicines in Pakistan? A Quantitative Approach
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Published on 2016 by
Abstract: Objectives: Generic medicines are recommended and used largely due to their cost effectiveness. Still, physicians prefer brand medicines rather than their generic counterparts. Therefore, the current research was aimed to evaluate the preferential attitude of physicians towards brand medicines over generic medicines in Pakistan. Methods: This is a cross‐sectional survey which was conducted in two public sector hospitals in Bahawalpur, Punjab, Pakistan. A total of 150 physicians were interviewed using a 17‐itemed self‐administered questionnaire. A 4‐point Likert scale was used and responses were measured as strongly disagree, disagree, agree and strongly agree. A Cronbach's alpha of 0.66 was obtained for all the domains. Statistical analysis was performed usingspss (version 15.0). Key findings: A response rate of 84.3% was achieved. Slightly more than half of the physicians were men (52.7%) with 64% being specialist doctors, and nearly 61.3% had more than 10 years of experience. Slightly more than half of the respondents agreed ( n = 99; 66%) that they prefer brand medicines over generic medicines because of higher efficacious potential. This was found to be statistically significant with respect to gender with men reported greater agreement ( P
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